Dickinson State University was named among the top in the nation for 2023 marketing efforts by the Collegiate Advertising Awards (CAA). CAA is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools across the nation.
The 2023 CAA program received many entries from the United States and Canada, representing small community colleges to very large schools and universities.
Submissions were reviewed by a national panel of industry experts, with a possibility of 100 total points. Dickinson State University’s (DSU) entries competed against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges, placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
Representing all areas of communications, media, marketing, advertising, and promotions, the 2023 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world. CAA shared, “The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of DSU.”
All winners are posted on the Collegiate Advertising Awards website at www.CollegiateAdAwards.com.
DSU’s Results:
Dickinson State University -- Dickinson, ND
Award: Gold
Entry Name: Diesel Tech - Rural Billboard
Group: School 1,001 - 2,000 students
Category: Billboard Design – Single
Dickinson State University -- Dickinson, ND
Award: Gold
Entry Name: DSU Holiday Sweater
Group: School 1,001 - 2,000 students
Category: Advertising Specialty
Dickinson State University -- Dickinson, ND
Award: Silver
Entry Name: Diesel Tech Logo
Group: School 1,001 - 2,000 students
Category: Logos/Trademarks/Mascots
Dickinson State University -- Dickinson, ND
Award: Silver
Entry Name: 2023-2024 Viewbook
Group: School 1,001 - 2,000 students
Category: Student Viewbook - Printed
Key:
Judges Choice – Score of 100% (only 2 issued – top 1%)
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)